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  • JessieFab  December 3, 2017 at 1:43 am

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  • CraigMeame  April 11, 2018 at 5:04 am

    п»їThink Small: Micro-Niche Your Way to Success

    Conventional wisdom tells us to think big. Having coached hundreds of small business owners, I find the ones that have the greatest success tend to think small.
    What do I mean by ‘thinking small’?
    I mean choosing a narrow micro-niche where they can stand out and get noticed. A niche where they get to do what they do best every single day – and nothing else. A specialty they can excel at because no one else offers the unique approach or specialized expertise that they do.
    The biggest mistake many solo-preneurs make is trying to be all things to all people. They pursue very broad areas and markets in which thousands or millions of people are seeking advice or support. They’re thinking too big. They stay general, when what the marketplace really want is specialists.
    What’s the advantage of choosing a micro-niche?
    Micro-niching is a smart business strategy for solo business owners. Rather than trying to be all things to all people, you focus your energy on doing one thing extremely well. You aim to be the best in your region or in the world at that one main specialty.
    I define a micro-niche as the combination of a unique specialty plus a narrow target market. Think of it as the intersection of your best expertise with a very particular type of client or industry with specific needs.
    How do you choose a micro-niche?
    The first step is to determine the one or two things that you do extremely well and that you really enjoy either doing or speaking about. It may be either something that you have experienced as a challenge and have learned how to overcome, or something that you’ve studied to become an expert at, or something that comes very naturally to you but that others struggle with. The clues might be in the things you continually talk about with clients, or speak about to groups, or in the books and magazines that you always read. Any of these would give you a clear indication of your specialty.
    The second step is to determine the group of people or the audience who most need what you have to offer. This is your ideal target audience or target market. The more narrow you make this, the better chance you have of really standing out and being recognized as an expert in your field.
    To give an example, a customer service specialist is not a micro-niche. Or, a leadership expert for managers is not a micro-niche. But, a customer service specialist for the retail industry, or a leadership expert for newly promoted managers in the financial services industry are micro-niches.
    There are three very powerful business advantages of choosing a micro-niche for your business.
    The first advantage is credibility.
    Focusing on an area where you have specialized expertise in something you have directly experienced gives you instant credibility. The narrower your area of expertise, the more people will believe what you say. By micro-niching, people will readily want to work with you because you’re a specialist in the exact thing they need right now. You can become their trusted advisor and build a powerful, long lasting relationship over time.
    The second advantage is virtually eliminating any competition.
    By positioning yourself as the expert in a micro-niche you can virtually own that market. You want to choose a niche that’s narrow enough that no one can directly compete with you, yet large enough that there are enough customers.
    The third advantage is commanding higher fees.
    A key benefit of dominating a niche is being able to charge much higher fees because you can offer very specialized information, products and services. The marketplace will always be willing to pay more for the wisdom of the expert than for knowledge of the generalist.
    In these days of global business on the internet, if you’re not micro-niching as a solo-preneur, you’re getting lost in a sea of generalists.
    My advice: think small to get a bigger piece of the market and make bigger profits.

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  • CraigMeame  April 15, 2018 at 8:08 am

    п»їSEO Secrets in 2017 – Tricks to Boost Rankings in Search Engines

    Marketing is the essence of good online and offline business standing. The more targeted people know about you the more likely are your chances of being noticed and appreciated for the value your products and services are offering to your target customers.
    Search engine marketing is truly not as different as marketing in the offline world. Same principles are valid in both spectrums of business. Your website and your content need promotion on different online platforms in order for your target audience and you to meet and recognize each other.
    Your target customers need, want, desire something that is of great value to them in a specific moment and you are here to deliver the goods in information, data, product, service, content forms of various types to them.
    Social MediaDifferent ways of promoting online usually entail viral content on social networks. Create web pages on appropriate social networks where your targeted customer base is often located at and follow your future fans by searching for keywords related to your content which they have used on their own pages or in their own shares, posts and other forms of content.
    Q and AYou can also provide your assistance and answers on the question and answer sites where people post direct questions on a variety of topics and need immediate help. You can leave your website links in appropriate profile fields, comment fields, description areas and tags.
    Build Up BridgeAnother important aspect of online search marketing is to understand your customer base better by reading journals, news, posts they enjoy the most and which are related to your business, niche, site content. Remember that your content can be related to other content in different niches and businesses so find appropriate ways to bridge and unite seemingly different areas in order to grow your customer base and your potential profits over time.
    Think for Best SolutionsWhat are customer’s immediate wants, needs, and desires? What troubles them? What keeps them awake at night? How can you assist them with your information, site, content, data, graphics, articles, tutorials, videos? What are your own unique angles of seeing a problem and solving or alleviating an issue? Where can you market your solutions effectively and to the greater number of people over time?
    Trust, Visibility, and ValueSeeing a product or service from the perspective of your customer is half the battle. Note down everything that goes through your head regarding improvement and expansion of your content, products, and business. How to create better trust, visibility, and value of what you have to offer and making sure others recognize your efforts?
    Content MarketingBlogs, Press release sites, image boards, doc and video sharing sites are also fantastic ways to understand what your potential prospects are looking for and build a successful content marketing strategy. By looking at the keywords and phrases you can create content around those specific keywords, phrases, sentences, which will address their immediate and future needs, doubts, fears, wants interests in your business area.
    Grow your site by growing your insight into the customer’s conversation online with search engine’s keyword data and sites which are ranking the highest. What are your competitors doing and can you match some of their efforts with your own unique perspectives and values? Never forget that the most important ruler of the ranking factors in search engine result pages online are the website visitors and the trust they give to sites which provide them with valuable answers, insights, products and different services.

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  • CraigMeame  April 15, 2018 at 12:09 pm

    п»їWhat Is On Page Search Engine Optimization (SEO)

    Sochtek – In simple words SEO is a technical aspect of getting your Business website to come on TOP in Google or Bing ( Search engines) through various keywords. Once website starts coming on TOP as a business owner you start getting
    .More online queries
    .More online leads
    .More online sales
    .More online conversions
    SEO is a process of improving the volume or traffic to a website or a webpage. SEO is the most technical and important part of Web Marketing. A deep analysis of a website needs to be done. Search engine optimization (SEO) is basically divided into two parts i.e. on page optimization and off page optimization. Here we are discussing about only On Page Optimization.
    On Page SEO is one of the initial steps of SEO which every webmaster should do to initiate the process. On page SEO not only ranks well in a search engines but also helps in improving the readability of your website. What can be done on the pages of website comes under on page optimization.
    On Page Optimization Techniques:
    1. Title Optimization: Title is firstly indexed by the search engines and then responds to user search queries. Page title should be between 55 to 60 characters and must consist of important keyword.
    2. Meta tag optimization: Meta tags play very important role in on page optimization and provide information regarding the webpage. These Meta keywords and Description are as follows
    a. Meta Description: Meta description should contain brief information regarding your products and services and must be well written. Description should be up to 160 characters with 2-3 main keywords.
    b. Meta Keywords: You must add some keywords that are related to your web-page after analyzing your keyword competition with other websites. It’s better to include 12 to 16 keywords in Meta tag.
    3. Important HTML tags: Some HTML tags that are used to highlight important areas of website to give more user attention. Tags like H1, H2, Strong (Bold), em (Italic) etc. The text inside H1 is given very high priority by the search engines.
    4. Keyword optimization: The content of the site should be written in such a way that it can be easily crawled by search engine and is user friendly and readable for visitors. We should not stuff too many keywords because this will make our site unreadable. Some points to focus on:
    a. Make use of long tail keywords to rank easy
    b. Make use of Google Adwords keywords tool
    c. Make use of synonyms and related keywords
    d. Taken care of keyword density
    5. Link optimization: It is one of the most important aspects that we need to consider while doing on page optimization. Optimize all inbound and outbound links for search engines and also give better navigation to all visitors.
    a. Use meaningful anchor text while liking
    b. The internal link structure should be clean
    c. Use permalinks if you are using CMS
    6. Image Optimization: The website images must be well optimized because search engines don’t crawl images. Define each image with an appropriate title or ALT text. The image name should be meaningful. The size of images should be light and these should load quickly when a website is opened.
    Sochtek provides best Search Engine Optimization (SEO) Services and Internet Marketing Solutions with vast experience of more than ten years. We serve best top 10 search engine ranking on Google, Yahoo and Bing. Our analysts follow the SEO techniques that are followed by Google SEO guidelines and algorithms. At Sochtek the team of professional makes ensure white hat SEO techniques are strictly followed, this helps your business website to get higher web traffic across the world.
    For more information please visit our website:

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  • CraigMeame  April 15, 2018 at 5:54 pm

    п»їExperience The Rewards Of Viral Video Marketing In Youtube

    Making your site and your products visible in social media sites could definitely give a big boost to your promotional activities on the net. We are all aware that these media sites are the in-thing these days. It is very appealing to many no matter from what part of the world they come from.
    Thus, it caters to a very wide range of audiences. If you would just stick to the old-school-ways of doing marketing online, you may not be able to keep up to the competition. This is most especially for competitive niches. Videos are very viral because once a handful of people will like your video, they will most likely pass it on to their friends as well.
    This is what you call viral video marketing. Youtube is by far the best and the most potent ground for viral video marketing. It has millions of subscribers and members. There are also hundreds of thousands of videos that have been uploaded in there. With the possible exposure mileage you can get, you will surely get more than enough views and eventually traffic to your own sites.
    Many internet marketers are using Video as a marketing tool mainly because they are completely aware of the good effects that viral video marketing can do to their online businesses. This is nothing new. With the advent of these social media websites, online marketers are able to do viral video marketing for free.
    With the basic audio and video equipment on hand, you can create your own videos and upload them on Youtube. Along with that, the content of your video (your Script. that is) must be nicely-written with great information enough to keep the interest of your viewers. Doing things the right way is very important since you won’t be able to fully realize the benefits of viral video marketing without employing the right strategies.
    And what are these right strategies by the way? Your viral videos must come in one complete package. That means, it needs to have good sound and audio quality; the content is informative and interesting; the talent, both on-cam and voice over talent, must also fit the job. Keep in mind that you may have a lot of competitors who may be fishing for similar customers on the net.
    Thus, you have to make sure that your videos are competitive enough. To be successful in viral video marketing, you will need to give your videos catchy titles, too. Titles are very important in attracting internet users to view your outputs. Creativity plays a vital role in coming up with attractive titles.
    Knowing the language of your target market is one way to determine your choice of words. Also, in Youtube you can have tags for your videos. Properly tagging your videos will make it easily searchable. The more appropriate words you tag in there, the higher the probability that Youtube users will be directed to it.
    Internet video marketing is definitely a proven way to boost your popularity on the web and eventually boost your sales, too. Do good in it and surely great rewards will come along with it.

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  • CraigMeame  April 16, 2018 at 6:09 am

    п»ї6 Reasons WHY SEO is “Do or Die” for Small and Medium Sized Businesses!

    Having worked with countless start-ups and small to medium sized businesses, I must say that SEO has been the lifeline of survival. SEO has helped increase sales and generate new revenues for these businesses in a cost effective way that provides a positive ROI. Nowadays, businesses “Do or Die” depending on how effectively they are able to connect with their customers online. If you’re not investing is SEO, you are missing out on many business opportunities.
    A SMART BUSINESS GROWTH STRATEGY INCLUDES SEO!!
    1. Why waste money on a beautiful informative Website if your customers can’t find it? If you have a website, SEO is the fundamental driver of it. If people can’t find your website in their online search, then your business doesn’t exist to them. You are wasting your money building a website that your customer base can’t find.
    2. Your customers are online and they are using Google. Your existing customers will question the integrity of your business if you are not found in their online searches. If you want to be found by your customers then you need to SEO your website. Your lack of Search Engine Optimization is sending customers to your competition.
    3. Your Competition is Search Engine Optimized, You Need to Be Too! In order to be ahead of your competition SEO is a must. SEO empowers your website with the opportunity to increase your conversion rate and grab a larger piece of the “online pie”. Your lack of action is in effect a surrender to your competition. Through SEO, even new start-up businesses are given an opportunity to compete with the big giants.
    4. SEO helps your business connect to those who are already in “Buying Mode”. Unlike traditional advertising such as Print Ads, TV, and Radio, when your website is Search Engine Optimized you are generating “HOT” leads, ones who are actively seeking your products or services. SEO is a far more targeted approach, generating leads that turn to paying long term customers.
    5. SEO has longevity. With paid channels such as PPC and Google Ads, your visibility is tied to your budget. Once your budget is expended, your company will stop appearing in online searches. SEO is an ongoing process in multiple formats that serves to improve organic search presence. This will in time provide the ultimate in long term longevity when it comes to online search optimization.
    6. SEO is one of the most powerful digital marketing channels available in terms of Return On Investment (ROI). It is the one online facet that gives you the opportunity for continuous ROI improvement. Monthly costs are nominal in comparison to the opportunity to generate sales and build branding. A well-planned SEO campaign will see Monthly costs recouped early and the rest is pure profit for your company.
    Now that we have provided you with a strong sense as to why SEO is the lifeline of Small to Medium Sized Businesses, it’s time that we work on boosting your ranking so you can become visible to your customers. Your customers are searching for you Online, make sure they can find you!!
    For any questions, on how we can help boost your Google ranking, please contact us TODAY at 416-803-4440.

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  • CraigMeame  April 16, 2018 at 11:32 am

    п»їConsultative Selling for Nichepreneurs™

    Achieving Riches in Niches means occupying a dual role: acting first as a skilled professional, you must also be a powerful, effective sales force. Not only do you perform the services your clients value, but you promote and market yourself as the best place to obtain those services.
    While you may be very confident in your professional skills, it’s the sales part of the equation that’s proving to be problematic for many Nichepreneurs™. Don’t worry. You’re not alone! Many Nichepreneurs™ find themselves in exactly that position: while they know practically everything possible about their profession, they’re not nearly as strong when it comes to presenting themselves and their services for sale.
    Selling is both an art and a science. Sales professionals devote years of their lives learning the best way to approach a potential client, create and negotiate a relationship, and finally, most essential of all, close a sale. These are all specific skills, and you don’t automatically come into possession of them because you go into business for yourself.
    Luckily, sales skills are the type you can acquire ‘on the job’. However, you want to minimize the learning curve and quickly gain mastery of these skills — after all, it’s literally your livelihood on the line.
    One of the most powerful and effective sales tools — and one that is a logical natural fit for Nichepreneurs™ — is the consultative selling model.
    Consultative selling has been around for a very long time. The model first appeared in the 1970’s, and it’s been used successfully ever since. A consultative sales experience is different from any other type of selling, because you begin the relationship with your potential client by providing value right off the bat.
    Imagine this scenario. You’re a Nichepreneur™, specializing in workplace efficiency. If a job site isn’t working as well as it could be — projects are taking too long, customers are complaining, sales numbers are dropping — you want to be the person called in to get the team back on track. You’ve got great problem solving skills, years of management experience, and a staggering ability to cut through the nonsense and get to the core of the problem.
    The only problem is, no one knows you can do all of this.
    In a consultative selling scenario, you meet with someone who is trying to turn their company around. Free of charge, without any sales pressure whatsoever, you go to their site. You do a needs assessment, identifying challenges and problem areas. It’s critical to pay careful attention to the client, so that you both hear and understand what they perceive the issue to be and what outcome they’d like to realize. That’s when you offer some suggestions and solutions to their issues.
    Implementing your solutions brings us to the sales part of the conversation. At this point, you’ve already demonstrated an understanding of the client and their needs. You’ve offered real value: insight and useful recommendations. The client is already beginning to trust you. You’ve lowered the sales resistance walls that may have existed between you and your client. Closing the deal is an extension of the process begun with that initial consultation.
    The question then becomes: how do I connect with people in the first place? How do I get them to want to talk to me about their problems?
    There are many answers to that question, and they all come down to one answer: visibility. If you want people to take you up on the offer for free consultations, the first step in the consultative selling process, you need to put the offer where they can easily see and act upon it.
    Ways to do this include:
    Print Media: Many publications offer an “About the Author” paragraph or blurb. Use this space to offer a carefully worded free consultation. If you submit articles to free content websites, make sure the offer is part of your boilerplate text (generally a paragraph that appears after the article), so it appears each and every time the article runs.
    On Your Website: Feature your free consultation offer prominently on your website. Position it so that people can click a button or send an email immediately after reading about the offer — you don’t want to lose them by making them search page after page finding a way to contact you! Make sure to mention the free consultation offer sporadically in your blog.
    Community Events: Community events are a great way to generate free consultation leads. Consider conducting a class, teaching a seminar, or leading a workshop. Offer all participants a free consultation. Only a few will take you up on it — but if those few turn into sales, you’ve more than recovered your investment in the event.
    These are some of the most common ways to promote a free consultation offer. If you’re hesitant about your sales skills, consider consultative selling. It’s an easy way to demonstrate your professional skills, which may be far more comfortable than straight selling. You’ll grow and refine your approach with each consultation, and before you know it, meeting with potential clients will seem as easy as pie!

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